Why It’s Important to Shop Organic

Some people might say that eating “organic” is a trend, but the truth is it’s trendy because it wasn’t so long ago that it didn’t even exist – because it didn’t need to. Generations before us didn’t call their diet “organic” because organic was how everyone ate. Those days are gone, so now it’s up to us to make a choice between eating trendy, or you know, not.

In the U.S., organic food refers to agricultural products that have been produced and harvested without the use of synthetic pesticides, genetically modified organisms (GMOs), or petroleum and sewage based fertilizers (ew!). Eating organic isn’t just good for your health, it’s also good for the environment. But what does it mean when something is labeled “organic”? It can be a head scratcher, so we decided to serve up some education to make your next trip to the market more #perfectlybalanced.



Not all organic products are created equal. Many can claim organic or natural ingredients without oversight, so when choosing organic, be sure to look for the United States Department of Agriculture’s seal. Products, like CORE Organic, receive this seal when they have been certified by the government that they meet the following requirements:

1. Produced without excluded methods, (e.g., genetic engineering, ionizing radiation, or sewage sludge). Policy on genetically modified organisms (pdf)

2. Produced using allowed substances. View the National List of Allowed and Prohibited Substances (National List).

3. Overseen by a USDA National Organic Program-authorized certifying agent, following all USDA organic regulations.



#1 Eating clean

Did you know that recent research from the journal Environmental Health Perspectives, found that phthalates fragrance chemicals typically found in shampoo and cosmetics were found in produce as a result of sewage based fertilizer? Not only that, there are over 500 chemicals registered for Agricultural use in the US, and the National Academy of Sciences reports that 90% of these chemicals have not been tested for long term effects.

#2 Buying local

According to the United Nations, organic farms are also 30% more profitable than factory farms – further proving the benefits of keeping farms local and supporting rural communities. Organic also tends to be more fresh because organic food lacks pesticides so it has to be grown and harvested close to its distribution point (grocery stores, farmer’s markets, etc).

#3 Because Earth

Sustainable organic farming through crop rotation and soil management, helps local wildlife and insects thrive as well, creating stronger and more balanced ecosystems. Plus, soil is typically managed sustainably on organic farms, so the produce is more rich in vitamins, minerals and enzymes than the same produce grown on factory farms. This usually leads to better tasting food that is more hardy and nutrient dense.

We’re proud to say that our line of CORE Organic fruit infused beverages not only supports the 3 benefits, but are also super low in sugar (under 1 gram per serving!) by using USDA Certified Organic sweeteners. Plus, and this is major, each bottle contains antioxidants. Antioxidants help neutralize free radicals that are produced everyday in our bodies as a result of pollution, exercise and anxiety among other stuff. Basically, CORE Organic is pretty bomb.


To find the closest store that carries CORE Organic so you can stay #truetothecore, head to our store locator.